Intro

I'm retired now, but there was a time when I 'did' ideas - advertising and design ideas. It started when I was first lambasted by Bob Gill as a student at the Royal College of Art ('68-'71). 

Unfortunately much of the stuff I designed over the years has disappeared, rotted away or was rejected and ended up binned, so the task of producing documentary evidence of my creative efforts is an almost impossible one. But something is better than nothing. And this is it.

P.S.
The creative director of a leading London ad agency once told me that creatives shouldn't include rough ideas in their portfolios, only finished work. I disagreed because all too often a good idea may be rejected by an ignorant account handler or client, while a rubbish idea (or no idea at all) gets the go-ahead. So, for that reason, my portfolio includes quite a few roughs.

P.P.S.
In the unlikely event of anyone arriving at this site (probably by accident) there is a second page to be endured which pops up by clicking the very small 'older posts' wotsit at the bottom right of the first page.