Direct

Two CD packs each containing four discs and a booklet. Unavailable in retail outlets, they were marketed by direct response, five minute 'infomercials' on American and European commercial TV channels such as MTV. Purchase was by phone and credit card.

'The Love Generation' quickly became one of the best selling compilation sets of all time. Am chuffed to say that the pack and cd designs were key to this success.

'The Century of Rock' also sold well. The design for the four cds featured four stages of the smoke rising.